Martian Coffee ✦ We see you

You've never quite
found your coffee,
have you.

We are designing an ecosystem for high-momentum creators. To build it without compromise, we need clarity.

Questionnaire Initiated 0%
Section 1: About You
What do people call you?
Please provide an identity to begin.
Question 1 of 23
Which age group do you belong to?
18–24
25–30
31–35
36–45
45+
Question 2 of 23
What best describes your work?
Corporate job
Startup
Freelance/Consultant
Founder/Business owner
Student
Other
Question 3 of 23
Where are you based?
Metro — Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune
Tier 2 city
Tier 3 or smaller town
Always travelling — no fixed answer
Outside India
Question 4 of 23
How often do you drink coffee?
Daily
1–2 times a week
3–5 times a week but not daily
Rarely
Question 5 of 23 Multi-select
When is your absolute “must-have” coffee moment of the day?
Immediately after waking up (First thing in the morning)
Mid-morning punch (Getting to work/desk)
Post-lunch slump cure (2 PM – 4 PM)
Late afternoon/Evening ritual (5 PM – 7 PM)
Late-night fuel (Studying/Working late)
Please pick at least one window.
Question 6 of 23 Multi-select
What coffee formats have you consumed in the last 30 days?
Instant coffee
Café coffee
Home-brewed coffee
Ready-to-drink coffee
Select at least one format.
Question 7 of 23 Multi-select
Which coffee brands have you purchased in the last 3 months?
Nescafé / Bru
Sleepy Owl / Bevzilla / Continental / Rage Coffee
Blue Tokai / Starbucks / Third Wave Coffee
Other options
Select at least one option to continue (and specify if 'Other' is checked).
Question 8 of 23
What's your preferred format of coffee that you buy?
Single serve sachets
Stand up – resealable pouches
Glass/Plastic Jars
Concentrates / cubes
Question 9 of 23
How do you drink coffee regularly, with or without milk?
With milk
Without milk / Black
Both (depends on the mood)
Please pick a configuration choice.
Question 10 of 23
How do you regularly consume your coffee? Hot or cold?
Hot
Cold / Iced
Both regularly
Please clarify your regular setup preference.
Question 11 of 23
On average, how much do you spend on coffee each month?
Less than ₹300
₹300–500
₹500–1,000
₹1,000–2,000
More than ₹2,000
Question 12 of 23 Select up to 3
What are the TOP 3 factors when purchasing a coffee for the first time?
Convenience
Price
Brand
Energy boost
Availability
Packaging
Recommendations
Please pick between 1 and 3 options.
Question 13 of 23 Select up to 3
What frustrates you most about your current coffee experience?
Too expensive
Takes time to prepare
Too bitter or acidic
Lack of good options near me
Energy crash/jitters later
Inconsistent taste
Please select between 1 and 3 options.
Question 14 of 23 Multi-select
How do you usually discover new brands?
Zepto / Blinkit / Instamart
Instagram or online ad → brand website
recommended by friends & family
Supermarket or convenience store
Amazon or e-commerce
Please select at least one method to proceed.
Question 15 of 23 Max 120 chars
Complete this sentence: "Coffee helps me _______________"
0/120
Provide an answer within the 120-character limitation framework.
Question 16 of 23 Perception Matrix
To what degree do you agree with the following statements?

"I want great coffee without spending much time making it."

"Coffee brands often make coffee more complicated than they need to."

"I enjoy discovering brands that do things differently."

"The coffee brands I choose reflect who I am."

"Convenience is worth paying extra for."

Please answer all 5 statements to proceed.
Question 17 of 23 Max 120 chars
Which one coffee brand do you recommend most often?
0/120
Please complete this field under 120 characters.
Question 18 of 23 Max 120 chars
Why do you recommend that brand?
0/120
Please explain your thoughts within the 120 character limit boundary.
Question 19 of 23 Select exactly 2
Where do you mostly consume coffee?
At home
At work / office
At a café
Commuting / on the go
Varies — no fixed place
You must pick exactly 2 options.
Context Check
What is your preference when having coffee? Socializing or alone?
Social
Alone
Question 20 of 23
We believe great coffee should fuel your ideas, not interrupt them. No rituals. No gatekeeping. No unnecessary complexity. Just exceptional coffee that propels creators.

How appealing is this concept?
very-appealing
appealing
slightly-appealing
neutral
not-appealing
Question 21 of 23
Would you try a coffee brand like this?
Definitely
Probably
Probably not
Definitely not
Question 22 of 23 Community Vision
We would love to know what it is that you are building, creating or occupied with. So that we at Martian can help build a community of like-minded people who grow together.
Please write something brief here to complete the profile.
Question 23 of 23

Every great coffee begins with curiosity. Thanks for sharing yours. You've earned a Martian coffee—leave your details below, and we'll brew the next step.

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